Article: Best overall: Winona Foods.(PACKAGE REDESIGN)(Brief article)

Winona Foods' Cheese Crafter line of dips, spreads and sauces was relaunched as Painted Cow and repositioned as a fun brand. To highlight that many competitors' products don't contain real cheese, Painted Cow packaging displays the Wisconsin Milk Marketing Pride logo, a wheel of cheese and the tagline, ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!