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Article: Best overall: Shamrock Farms.(ETHNIC MARKETING PIECE)
- Article from:
- Dairy Field
- Article date:
- March 1, 2007
CopyrightCOPYRIGHT 2007 Stagnito Communications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After 12 years of attracting consumers to the Shamrock Farms brand, Roxie the spokescow was given a voice. Her sassy-yet-friendly personality was brought to life in many media including a series of radio spots geared toward Arizona's Hispanic market. By using the tagline "Lo mas fresco, viene de la granja," or "The most fresh comes straight from the farm" the message mirrored the general market tagline "Real Farm. Real Fresh." ...
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Article: Shamrock Farms' Cows Mooove Their Way Into ...
PR Newswire;
March 9, 2007 ;
700+ words
... ... PHOENIX, March 9 /PRNewswire/ -- Shamrock Farms, the largest family-owned and ... Starting on March 12, Arizona-based Shamrock Farms will provide its great-tasting 1 ... are delighted to offer our customers Shamrock Farms' fresh-from-the-farm milk for ...
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