Article: Best overall: Shamrock Farms.(ETHNIC MARKETING PIECE)

After 12 years of attracting consumers to the Shamrock Farms brand, Roxie the spokescow was given a voice. Her sassy-yet-friendly personality was brought to life in many media including a series of radio spots geared toward Arizona's Hispanic market. By using the tagline "Lo mas fresco, viene de la granja," or "The most fresh comes straight from the farm" the message mirrored the general market tagline "Real Farm. Real Fresh." ...

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