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Article: Is there no escape? In their efforts to grab consumers' attention, advertisers seem determined to fill every available space.(Cover story)
- Article from:
- New York Times Upfront
- Article date:
- April 2, 2007
- Author:
CopyrightCOPYRIGHT 2007 Scholastic, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Supermarket eggs have been stamped with the names of CBS television shows. Chinese takeout cartons promote Continental Airways. US Airways sells ads on motion-sickness bags. Ads show up in elevators and doctors' offices. Name-brand products are prominently displayed in movies and TV shows, and even woven into plots, blurring the line between ads and entertainment.
It's all part of a phenomenon known as "ad creep," in which popular culture becomes increasingly commercialized. Marketers used to focus on reaching people at home, when they were watching TV or reading newspapers and magazines. But today, consumers' viewing and reading habits are much more varied, and ...