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Article: SARAH JESSICA'S SECOND SCENT.(Covet Sarah Jessica Parker, new perfume)
- Article from:
- WWD
- Article date:
- April 11, 2007
- Author:
CopyrightCOPYRIGHT 2007 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Julie Naughton, Melissa Drier
Sarah Jessica Parker, fragrance felon? That's the idea behind the ad campaign for Parker's second scent, Covet Sarah Jessica Parker, due out this fall.
A TV commercial, shot by Jean-Paul Goude in the Place Vendme in Paris, depicts Parker bashing in a window with a stiletto, attempting to get to a factice of her fragrance. Before she can spritz even a drop, however, the gendarmes have the brass handcuffs on our heroine, and she's off to a jail cell. Clad in a couture Christian Lacroix ballgown, however, she's clearly the best-dressed woman on the prison block.
The print ad features Parker dressed in her ...