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Article: EDGY CHIC FOR ACTION SPORTS, SURF HANDBAGS.
- Article from:
- WWD
- Article date:
- April 11, 2007
- Author:
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Copyright informationCOPYRIGHT 2007 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Rachel Brown
Action sports and surf accessories are not all about floral canvas totes anymore.
As contemporary and young contemporary brands elevated the fashion bar for clothing in the surf sector, they have prodded manufacturers to reconsider what girls carry to the beach.
The trend is epitomized by Gold Digga, Fox Head's boxy fake leather handbag. It became the top seller across all categories for the Morgan Hill, Calif.-based motocross apparel company after a chilly reception from surf and action sports store buyers last year.
"It was a big surprise," said Tiana Becker, juniors merchandising manager for Fox. "We are offering products that are ...
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