Article: Warner Bros. Pictures' Harry Potter and the Order of the Phoenix to feature IMAX(R) 3D finale.

IMAX's Proprietary 2D to 3D Conversion Technology Creates New Dimension for Harry Potter Fans

LOS ANGELES, April 19 /PRNewswire-FirstCall/ -- IMAX Corporation and Warner Bros. Pictures today announced that select scenes of the IMAX DMR(R) version of Harry Potter and the Order of the Phoenix will be digitally converted into An IMAX 3D Experience(R). IMAX Corporation plans to use its proprietary 2D to 3D conversion technology to transform approximately 20 minutes at the end of the film - which is being digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R) using IMAX DMR (Digital Re-Mastering) technology - into IMAX(R) 3D. ...

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