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Article: Sales force automation: IBM takes a walk with Aurum.... (Aurum Software) (Brief Article)

Article from:
Software Magazine
Article date:
November 1, 1994
Copyright

IBM recently chose SalesTrack, a field sales automation application for notebook PCs from Aurum Software, Santa Clara, Calif., as a core technology for its sales force automation (SFA) offering Aurum has a "strong emphasis on trying to keep an open architecture for development purposes, and from day me they made the source code available," said Will Kenlaw, business unit executive of IBM's Sales Force Transformation team.

These features will allow IBM to customize SalesTrak ...

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