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Guess who's ahead of Oxfam for ethics ...(news)(surveys on ethical brands)(Survey)(Brief article)
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Grocer
- Article date:
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March 31, 2007
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Copyright informationCOPYRIGHT 2007 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Tesco is winning the battle of the big three multiples when it comes to seizing the ethical high ground and is even considered more ethical than Oxfam--according to a consumer survey.
The grocery giant comes in at eighth in a list of the UK's top ethical brands, compiled by researcher GfK NOP, ahead of Sainsbury's at number 10 and Asda at 14.
Waitrose, which trumpets itself as an ethical retailer, only ranks at number 12, while Morrisons is at 39.
All of them are behind The Co-op, which consumers voted the UK's number one ethical brand, and M&S, which ranked third.
GfK NOP quizzed 1,000 consumers. It showed them the various factors that could be used to define ...
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