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Article: Suppliers respond to preference for natural hair care.

Article from:
Chain Drug Review
Article date:
April 9, 2007
Copyright

NEW YORK -- African-American women prefer natural hair care products more than beauty shoppers in the overall market do, and ethnic suppliers are working with chain drug retailers to offer the items that these shoppers desire.

A recent study by Packaged Facts Inc. discloses that sales of natural and organic personal care products have grown to $4.3 billion annually, with ethnic hair care items in the vanguard of this upswing.

With this trend in mind, Colomer USA has restaged its Creme of Nature brand with all-new formulas.

"We know that consumers are choosing products that are healthy alternatives, so it was a natural choice for us to add ...

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