Article: Homeopathic, natural sleep aids tout obvious benefits.(EAR CARE/SLEEP AIDS: Concerns about prescription sleep aids are reshaping the category.)

NEW YORK -- With concern continuing to grow about the side effects that can come with prescription and over-the-counter sleep aids, the market for homeopathic and natural alternatives has greatly expanded in recent months.

"People want safer ways to solve their sleep problems," notes Holly Rosenthal, president of Concepts in Health Inc., whose all-natural sleep aid MidNite has been gaining significant distribution since its launch last summer.

"They are looking for alternatives to prescription drugs and over-the-counter sleep aids and the side effects that come with them," she says.

According to the National Sleep Foundation (NSF), an estimated ...

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