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Article: GREEN FLAG: Stuck at a junction.(Company overview)
- Article from:
- Marketing Week
- Article date:
- April 19, 2007
- Author:
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sponsoring the England football team was the brand's high-water mark, but if Green Flag can clarify its insurance links, it could be a force to be reckoned with again, says Matthew Gorman
In the same week that breakdown recovery company Green Flag appointed Shop to its #10m advertising account, the future of its marketing team came under the spotlight following a restructure at parent company Royal Bank of Scotland Group (MW last week).
Green Flag first hit the nation's roads in 1971 as the National Breakdown Recovery Club. Ten years after launch it had signed up 250,000 members, which by 1989 had grown to more than 1 million, and in 1984 the company ...