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Article: Unity sparks run on Tech items: People are buying up almost anything related to Virginia Tech to wear for today's "Orange and Maroon Effect Day.".
- Article from:
- The Roanoke Times (Roanoke, VA)
- Article date:
- April 20, 2007
CopyrightCOPYRIGHT 2007 The Roanoke Times. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jenny Kincaid Boone
Apr. 20--Lorie Graham, a store manager at B&C Sports Collectibles, opened a pack of 12 Virginia Tech ties and began hanging them on a rack inside the Valley View Mall store on Thursday, just before noon.
Within 20 minutes, all of the ties were gone, including the last three that still were in her hand as she reached to place them on the rack.
Customers shelled out $24.99 per tie, likely with plans to wear them to work today, Graham said.
The demand led B&C's owner, Ernest Daniel, to order an overnight shipment of 36 more Virginia Tech ties. They're set to arrive by the time the store opens today.