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Article: The holidays anytime: moving beyond candy cones & mistletoe.(Packaging)
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- March 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When it comes to packaging, nothing beats the glamour and effort that goes into the holiday season. However, the decorating and bright colors are no longer just for Christmas, with companies venturing into marketing other festivities, such as Valentine's Day, Mother's Day, even the change of the seasons; but then there are those that have just as much success celebrating nothing.
Although the holiday season is a top seller for many companies, many have learned that there are other days during the year that can bring up the numbers in sales as well. In the U.S., holidays such as Mother's Day and Valentine's Day are becoming big sellers, with packaging being the ...