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Article: COORDINATED ATTACK; GUESS HAS GONE FAR BEYOND DENIM BY LAUNCHING A FLEET OF ACCESSORIES LICENSES.(Guess? Inc.)
- Article from:
- WWD
- Article date:
- April 18, 2007
- Author:
CopyrightCOPYRIGHT 2007 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Sophia Chabbott
Accessories was once considered an ancillary category to denim or contemporary brands, but now handbags, footwear and eyewear have become core competencies for many firms. No one understands this quite like Paul Marciano.
The company, which has seven accessories licenses, not including swimwear with RAJ Manufacturing, has a booming business in the category, which comprises $800 million in wholesale sales.
Accessories include handbags under license with Signal, footwear with Marc Fisher, belts with Maxx Leather, men's jewelry and small leather goods with Swank, women's jewelry with K&M Accessories, eyewear with Viva and ...