Article: Beginner course: find out if area rugs are looming in your horizon. (supplement: Retailers' Guide to Area Rug Basics)

Picture this. You're a vinyl and hardwood flooring specialist of the first order. You're famous all over the county for your broad selection of quality flooring.

There is a way you can double your profits painlessly--and sell your customers two different types of floorcovering to cover the same stretch of floor. How, you ask?

Enter the area rug category. While you probably won't advise your customers to place strips of vinyl on hardwood floors, those same customers would probably love the look of a lush wool area rug or brightly colored polypropylene piece on top of that gleaming oak surface. In less time than it takes to say "sale," the purchase has been ...

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