Article: Quiz show: top retailers share their wisdom about how to win the area rugs game. (supplement: Retailers' Guide to Area Rug Basics)

Rus--and rug merchants--have been around for thousands of years, but it's only in the past decade that area rugs have become one of the hottest growth categories in home furnishings. It's a phenomenon caused by several dynamic factors. Consumers are tired of the sameness of wall-to-wall carpeting. More homes are being built with permanent floors of wood, ceramic, tile and even marble. These hard-surface materials are a perfect foil for area rugs.

Some of the experts in the area rug business discuss the opportunities--and the pit-falls--that the category offers.

Area Rugs--The Floorcovering of the 90s

"Area rugs are artwork for the floors. Broadloom is ...

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