|
|
Article: Bright spot: Amid slump, KB Home sees some success in joint-branding venture with Martha Stewart.(News & Analysis)
- Article from:
- Los Angeles Business Journal
- Article date:
- April 9, 2007
- Author:
CopyrightCOPYRIGHT 2007 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Alittle touch of Martha Stewart seems to be a good thing for ailing KB Home amid a national housing market that has failed to rebound.
The homemaking maven and the Los Angeles-based homebuilder have broken ground on their latest co-branding endeavor, a 97-home tract in the Antelope Valley called Terreno Vista.
The Lancaster subdivision marks the second time the most recognized name in domestication and one of the country's largest homebuilders have teamed up in Southern California to build the homes, which feature such traditional touches as wainscoting, picture-frame molding and open shelving, as well as a wider variety of floor plan options.
...