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PR Newswire
Article date:
April 25, 2007
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New Hidden Valley Ad Campaign Turns the Tables on Typical Kid Treats

OAKLAND, Calif., April 25 /PRNewswire/ -- Eat your vegetables! It's the age-old battle between mom and kid. Mom wants to serve a well-balanced meal, but kids pass on the peas because of taste. A new national advertising campaign launching in April offers moms an easy tip to make the veggies go down as fast as a favorite treat. The secret? Vegetables served with a moderate amount of Hidden Valley(R) Original Ranch(R) dressing.

(Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070425/SFW084 )

Print advertising depicts vegetables as traditional "kid-approved" treats. ...

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