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Article: Mui popularo! Shoppers of Latin (and other) backgrounds say 'si' to a growing range of Hispanic frozen foods.(MEXICAN-HISPANIC)
- Article from:
- Frozen Food Age
- Article date:
- March 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 VNU Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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America increasingly dances to a salsa beat when it comes to food trends. Hispanic foods continue to grow in popularity among American consumers of all ethnic backgrounds. In frozen, the higher quality, wider variety, greater convenience and offerings suited to our growing love of snacking and dining on the run are all contributing to growth.
The numbers are familiar by now to all serious marketers:
* At least 14% of the nation's total population is Hispanic, according to the U.S. Census Bureau, making Hispanics the single-largest ethnic minority.
* Of those, 65% are immigrants from Mexico, 9% are Commonwealth citizens from Puerto Rico, and 3% ...