|
|
Article: Marketers still keen on e-mail; Despite increase in e-mail campaigns, challenges include blogs, podcasts, filters.(E-Mail)
- Article from:
- BtoB
- Article date:
- April 23, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: CAROL KROL
Marketers remain bullish on e-mail marketing. Seventy-two percent of marketers said they will use e-mail more this year compared with 2006, according to results from a survey of 1,500 marketing executives conducted online by Datran Media, a performance marketing company.
In addition, 71% of marketers plan to increase spending on e-mail acquisition campaigns this year, and 63% plan to increase spending on e-mail retention efforts.
Marketer respondents ranked e-mail optimization techniques, including landing pages, subject line testing and triggered messaging, as "very important.''
Another survey found the majority of ...