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Article: New formats drive user engagement; B-to-b marketers see many advantages to producing online video advertising.(Online Advertising)
- Article from:
- BtoB
- Article date:
- April 23, 2007
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: KATE MADDOX
As online advertising continues to grow, b-to-b marketers are using more innovative ad formats such as online video, rich media and interactive banners to deliver more compelling and engaging messages to their target audiences.
Last year, online advertising revenue reached $16.80 billion, up 34% from $12.50 billion in 2005, according to the Interactive Advertising Bureau.
"The increase underscores marketers' understanding that interactive advertising can engage customers, build brands and sell products and services,'' said Randall Rothenberg, CEO of the IAB.
One of the fastest-growing areas of Internet advertising ...