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Article: The benefits of crowdsourcing.(Scott Anthony of Innosight views on social networking)(Brief article)
- Article from:
- Network World
- Article date:
- April 18, 2007
- Author:
CopyrightCOPYRIGHT 2007 Network World, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Sandra Gittlen
Scott Anthony, a colleague of industry guru Clayton Christensen and managing director of Innosight in Watertown, Mass.,
says social networking, which encourages companies and individuals to collaborate via technology, is helping to drive openness.
"Social networking enables companies and individuals to do things they couldn't do in the past. No individual or group has
a license on good ideas," Anthony says.
One example is a concept called "crowdsourcing," in which there's open innovation and collaboration among many parties, he
adds.