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Article: Opinion: The phone is still the best call for reporters doing interviews.(Viewpoint essay)
- Article from:
- PR Week (US)
- Article date:
- April 30, 2007
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Consider this my plea to honor the phone interview. We live in a world where anyone can easily set up their own information distribution channel, at no or nominal cost, to create textual, audio, or video contact with the outside world.
At times, these channels, through comments and trackbacks, provide a rich, passionate dialogue with multiple parties located in different places. At other times, they masquerade as 'dialogues' where indignant shouting meets silence. A comment responding to a comment doesn't necessarily make a conversation.
As it pertains to journalism, there is a fear that more PR pros and their clients will resort to only agreeing to do ...