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Article: Bloomin Big Beans to boost Branston range.(brand news)(Premier Foods Ltd. introduces Branston Bloomin Big Baked Beans)(Brief article)
- Article from:
- Grocer
- Article date:
- April 7, 2007
- Author:
CopyrightCOPYRIGHT 2007 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Premier Foods has launched yet another attack on Heinz with the introduction of Branston Bloomin Big Baked Beans, a limited edition using beans that are 50% bigger than regular haricot beans.
The giant beans will be available at the end of the month at 49p per can. The product uses otebo beans, which are identical in taste and nutrition to the traditional haricot beans used in the standard variety.
The beans are grown in Ontario, Canada, and the crop is much smaller than the haricot bean crop and slightly more expensive.
"There has been little innovation in baked beans," said Branston marketing manager Nick Rabin.
"There's been nothing ...