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Article: Five key affiliates unplug TV Azteca: decision a setback for L.A. network's U.S. expansion.(MEDIA)
- Article from:
- Los Angeles Business Journal
- Article date:
- April 16, 2007
- Author:
CopyrightCOPYRIGHT 2007 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Five key affiliate stations say they will stop carrying Azteca America's signal, dealing a significant blow to the L.A.-based Spanish-language network's bid to crack the U.S. market.
Azteca is a wholly owned subsidiary of TV Azteca, the No. 2 broadcaster in Mexico. The company established its U.S. headquarters in Century City only last May, commemorated by an official welcome from City Council President Eric Garcetti and a Cinco de Mayo celebration at the Skirball Center.
The decision also comes at a critical time before the "upfront season" when advertisers size up next fall's TV shows and decide upon their ad spending.
"The move comes as no ...