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Internet, UGC biggest threat to media & entertainment industries.(user generated content)
- Article from:
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The Online Reporter
- Article date:
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April 21, 2007
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Copyright informationCOPYRIGHT 2007 Rider Research, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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What's the biggest threat facing the media and entertainment industry? It's the Internet and its ability to distribute any content, from anyone, at a low cost, to a global audience. Who needs access to movie houses or TV networks? Who needs pricey studios and fancy sets? Who needs expensive actors, trade unions, rights owners and the like?
Media and entertainment executives see the Internet and the growing ability and eagerness of individuals to create their own content as one of the biggest threats to their business, according to Accenture's latest annual survey of senior executives in the media and entertainment industry. Accenture examined the growth strategies of ...
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