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Article: BBC Trust Approves Free Satellite TV Plan.
- Article from:
- Satellite Today
- Article date:
- April 30, 2007
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The BBC Trust has given the BBC formal approval to launch a free-to-view satellite joint venture with ITV, BBC announced April 27. Freesat, scheduled to begin broadcasting in spring 2008, will provide standard- and high-definition TV services across the United Kingdom.
"The BBC's objective in launching Freesat is to support digital switchover by providing another way for license payers to receive digital television channels and radio services subscription-free from the BBC and ITV," BBC Director-General Mark Thompson said in a statement. "Its primary purpose is to drive digital take-up in analog homes, particularly in those areas which are out of digital ...