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Article: Golden Boy and DIGA Entertainment Partner with Epana to Promote May 5th de la Hoya/Mayweather Fight to Hispanics via Phonecards.
- Article from:
- Business Wire
- Article date:
- May 1, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Two Million BOXEO[TM] Phone Cards Marketed in More Than 30,000 Neighborhood Stores; Deliver 10 Million+ Targeted Consumer Messages
SANTA MONICA, Calif. -- Golden Boy Promotions and DIGA Entertainment have partnered with Epana Networks, Inc. to promote the historic May 5th HBO Pay-Per-View fight between Oscar de la Hoya and Floyd Mayweather in more than 30,000 Hispanic neighborhood stores utilizing Epana's Kare Distribution sales and marketing channel to deliver over two million prepaid phone cards. The promotion makes use of a new and exclusive distribution network created by Epana that is revolutionizing how information and products are delivered to Hispanic ...