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Article: Avenue A / Razorfish Launches Custom Reporting Solution to Optimize Rich Internet Applications.
- Article from:
- Business Wire
- Article date:
- May 1, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Firm Sets Standard for Quantifying Effectiveness of Web Campaigns
SEATTLE -- Avenue A | Razorfish (NASDAQ:AQNT), one of the largest interactive services firms in the world, today announced the launch of RIAx, a highly flexible reporting solution that informs marketers how consumers are engaging with rich internet applications online, including media, microsites and Web sites. No other digital advertising agency delivers an offering like RIAx, which uses a combination of insights and technology to analyze, measure and optimize media performance.
Avenue A | Razorfish clients are already leveraging the benefits of RIAx. To date, over 40 implementations of ...