Article: ZEGNA OPENS IN BUENOS AIRES; ITALIAN LUXURY BRAND BULLISH ON SOUTH AMERICA AS IT DEBUTS FLAGSHIP STORE IN ARGENTINA.

Byline: Courtney Colavita

NEW YORK - Already a retail pioneer in emerging markets such as China and Russia, Ermenegildo Zegna is setting its sights on South America.

The Italian luxury clothing brand opened its first store in the Argentine capital of Buenos Aires last week.

Zegna CEO Gildo Zegna, who flew in for the opening, told DNR he was overwhelmed by the press interest which, he said, was an encouraging marker for the brand's potential there.

"I must say that the way things are going in South America right now makes me feel very positive about future growth there," Zegna said by telephone from the store last week.

The ...

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