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Article: YOU CALL THIS TRANSPARENCY? THEY CAN SEE RIGHT THROUGH YOU; Companies that promise full disclosure but deliver a doctored view reveal themselves in PR gaffes.(News)
- Article from:
- Advertising Age
- Article date:
- April 30, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MATTHEW CREAMER
mcreamer@adage.com
in the past four years, you've been lectured with ever-increasing severity on the importance of opening up. You've seen blogs and wikis become metaphors du jour for the way big corporations should loosen that figurative starched collar. Those chill homies at Procter & Gamble have even told you to "let go'' of your brand. And the gospel of consumer control's been fed to you like corn mash to a foie-gras goose.
The post-Enron, Web 2.0 era has birthed a business world obsessed with yammering about inverting the traditional relationship between corporations and important outsiders such as consumers and ...