Article: Action Sports Media is making waves after missing out on big UT contract.

Byline: Andrew Eder

May 2--Less than a year after losing out on a bid for the University of Tennessee Athletic Department's media contract, Action Sports Media is moving beyond its core collegiate media-rights business and carving out a stronger presence locally.

Last October, the Alcoa sports marketing firm acquired majority ownership of the Big Orange Army, a military-themed Vols fan club. In February, the company bought a 50 percent stake in two sports talk radio stations, WVLZ 1180 AM in Knoxville and WKCE 1120 AM in Maryville.

Most recently, Action Sports announced the August launch of Varsity Sports Media's Tennessee Football magazine, a ...

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