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Article: New Report 'The Online Advertising Playbook' Features a Chapter on 'Winning Strategies In Online Advertising'.
- Article from:
- Business Wire
- Article date:
- May 3, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c55890) has announced the addition of The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation to their offering.
Praise for The Online Advertising Playbook:
"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing."
-Greg ...