Article: A race to the top; Dow Jones.(Wall Street Journal's Rupert Murdoch plans to acquisation of Dow Jones & Company Inc.)

Why Rupert Murdoch would make a decent owner of the Wall Street Journal

IT IS wiser to appeal to a businessman's self-interest than to his altruism. When that businessman is Rupert Murdoch, a brilliant, predatory magnate who has made fortunes in one medium after another by gleefully cudgelling respectable notions of what it is to do the decent thing, altruism will not get you far at all.

Hence the anxiety among right-thinking people at Mr Murdoch's $5 billion offer for Dow Jones, which owns a news wire, some magazines and websites, and the Wall Street Journal, one of America's three national newspapers (and the chief global competitor of the Financial ...

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