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Article: Pesos Backlash Spurs Sales at Pizza Patron.

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PR Newswire
Article date:
May 7, 2007
Copyright

First Quarter Sales Up 34.8 Over Previous Year

DALLAS, May 7 /PRNewswire/ -- Pizza Patron, the premier Latino pizza brand, announced today its first quarter sales for this year have increased 34.8 versus the same period a year earlier. The impetus for the chain's revenue growth is attributed to a number of strategic initiatives put in place during the previous 12 months. In 2006, the "Lista(TM)" program was implemented systemwide, offering "ready now" large 15-inch pizzas, available in pepperoni and cheese for $4.99. In January 2007, the company launched its "Pizza por Pesos(TM)" promotion which garnered international media attention and fueled intense debate ...

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