|
|
Article: Fingerhut movin' ahead. (Fingerhut Companies Inc.) (Mail Order) (Cover Story)
- Article from:
- Direct Marketing
- Article date:
- September 1, 1994
- Author:
CopyrightCOPYRIGHT 1994 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Fingerhut is one of few mail order companies witnessing strong growth in the '90s. What's the key to success? This preeminent marketer is rapidly moving in new directions by mining the gold from its mammoth database.
Fingerhut's revenue growth from continuing operations exceeded 17 percent in 1993, a 15th consecutive record year. "But we know that a good track record is not enough. Changes are occurring in [mail order] at an unprecedented pace. We must be innovators as the world moves more rapidly into the age of electronic media marketing," says Ted Deikel, Fingerhut's chairman and CEO, in the company's annual report.
Fingerhut is in the midst of redefining ...
Related newspaper, magazine, and journal articles:
|
|
Article: Second Fingerhut bid moves forward; Petters, Deikel seek ...
Star Tribune (Minneapolis, MN);
May 23, 2002 ;
700+ words
... ... distribution center; and the Fingerhut name, Web site and ... including Arizona Mail Order, Figi's and Popular ... restored, or even whether Fingerhut would mail catalogs ... agreed to buy - The Fingerhut name, Web site and ... including Arizona Mail Order, Figi's and Popular ...
|
|