Newspaper article from our research archive:

TAP WATER GAINS NEW SNOB APPEAL.(FRONT)(SUSAN LAMPERT SMITH)(Column)

Byline: Susan Lampert Smith

Thank goodness trendy water has always been in style at The Curve cafe, 653 S. Park St.

The proof is right on the yellow vinyl countertop -- a glass of Madison's finest tap water.

Kathy Tracy, the Curve's queen of the coffee pot, says The Curve never did serve water in the bottle and thus is ahead of the trend, dubbed by Slate as "the new snob appeal of tap water."

"I drink tap water at home, too," she said. "Why buy bottled water?"

Exactly. That's the point of a new environmental awareness campaign that aims to make drinking bottled water as ecologically unpopular as driving an SUV.

Global warming has led people to ...

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