|
|
Article: Beach Towel Makers Get Creative.
- Article from:
- Home Textiles Today
- Article date:
- May 7, 2007
- Author:
CopyrightCOPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
By Cecile B. Corral
New York - Whether we like it or not, the sun is not yet setting on splashy beach towels reminiscent of souvenir shops, including the usual collection of dancing dolphins, lofty lighthouses, sandy seashells, and florid florals.
But since last year, the tide is changing, giving new hope to chic beachgoers and posh poolsiders.
Responding to a much needed call for sharper designs and more elegant palettes relevant to current ready-to-wear - and specifically swimwear - fashions, beach towel suppliers are creating keener looks in somewhat upgraded constructions.
This new wave started to flow last year and is shoring up ...