Article: Kenmore Introduces 'Simplify' at Kitchen and Bath Industry Show 2007.

New Product Launches, Refined Brand Positioning Exemplify Kenmore Goal to Deliver Innovations That Make Consumers' Home Lives Easier

LAS VEGAS, May 9 /PRNewswire/ -- From large and small kitchen appliances to the latest in outdoor living, a wide range of new products from Kenmore aim to strike the ideal balance between innovation and simplicity. This year's Kenmore appliances feature user-friendly operating systems and easy-to-understand product language, as well as common sense features designed to help consumers make tasks, and thus life, easier.

"When the to-do list grows exponentially, daily household chores can seem like insurmountable tasks. ...

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