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Article: A woman's touch at National Hardware Show.
- Article from:
- The Orlando Sentinel (Orlando, FL)
- Article date:
- May 9, 2007
CopyrightCOPYRIGHT 2007 The Orlando Sentinel. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Anika Myers Palm
May 9--Look for a pocket-size screwdriver set, female-friendly ladders and spray-can fire extinguishers at your friendly neighborhood hardware superstore.
These and thousands of other items are on display at the Orange County Convention Center during the National Hardware Show, where more than 3,400 exhibitors are willing to bet that what you want, more than anything, are smaller, more energy-efficient products to make your life easier. Especially, they say, if you're a woman.
"In terms of safety and home protection, that definitely appeals toward women," said Craig Zurko, marketing services manager of Aurora, ...