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Article: REVERSE PRODUCT PLACEMENT: Fantasy brands on a reality check.
- Article from:
- Brand Strategy
- Article date:
- May 9, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Maeve Hosea examines brands inspired by entertainment properties. How does reverse product placement heighten a brand experience and when and where is it appropriate to turn fiction into reality?
Chad is cruising the streets of suburban Seattle at the wheel of his Nissan Skyline, elevating the experience with the pulsing beat of My Hero by the Foo Fighters. As a self-styled driving aficionado, Chad would say nothing complements a smooth ride better than a stereo pumping out music. He first fell in love with the Nissan Skyline in the confines of his studio apartment when he would spend an evening in the realms of SonyPlaystation's Gran Turismo video game. Now ...