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Article: VisitScotland in strategy review.

Article from:
Precision Marketing
Article date:
May 4, 2007
Copyright

VisitScotland is overhauling its direct marketing strategy to implement a new approach to its business.

The tourist board has appointed Scottish agency The Union to handle its direct marketing account for a three-year contractual period. The agency pitched against incumbent WWAV Rapp Collins Edinburgh, plus Navigator and Leith Direct.

The agency will work with VisitScotland's strategic consultancy, Fraoch ...

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