|
|
Article: FINDINGS: ACCESSORIZED...PUCCI SHADES.(NPD Group expands service)
- Article from:
- WWD
- Article date:
- May 7, 2007
CopyrightCOPYRIGHT 2007 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
ACCESSORIZED: The NPD Group, the Port Washington, N.Y.-based consumer research firm, is adding accessories to its product list.
The group announced the launch of the first tracking system for the U.S. accessories market. The service will monitor consumer purchasing for a range of accessories, including handbags, luggage, watches, jewelry, sunglasses and small leather goods.
"The accessories market is transitional," said Marshal Cohen, chief industry analyst of NPD Group. "It's fast-paced, a business you chase after. We never knew what was selling. We could track categories, but had no in-depth, long-term heritage of information - we were working in our ...