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Article: Market Research Function: Aligning Structure, Processes for High-Impact Results.
- Article from:
- PR Newswire
- Article date:
- May 11, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHAPEL HILL, N.C., May 11 /PRNewswire/ -- Great market research transforms markets; mediocre market research confuses. Leading businesses know and apply the factors that make market research organizations effective in delivering insights that shape future strategy and investment rather than stating the obvious. Research by benchmarking leader Best Practices, LLC reveals key productivity drivers and best practices for high-impact market research groups.
The benchmarking report "Developing the High-Performance Market Research Function," available online with a complimentary excerpt at http://www3.best-in-class.com/rr801.htm , contains hundreds of metrics, best ...