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Article: No. 1 The Wall Street Journal; Dow Jones' redesigned flagship retains its top ranking.(BtoB Special Report: Media Power 50)
- Article from:
- BtoB
- Article date:
- May 7, 2007
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CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Matthew Schwartz
A comprehensive redesign of the newspaper, combined with better print-online alignment, enhances the Journal's appeal as the top buy for b-to-b marketers.
The Royal Bank of Scotland's "Make It Happen'' branding campaign provides a window into how b-to-b advertising is morphing for The Wall Street Journal and WSJ.com.
The campaign, created by Dow Jones Integrated Solutions, debuted in early April. It features online video interviews with prominent business executives who have appeared in the Journal, along with print ads to drive traffic to a special RBS mini-site. The advertising program, which runs through the end of ...