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Article: Dow Jones takeover bid elicits mixed reviews; Media buyers concerned over `Foxification' of brand, but some see integration opportunity.(News)
- Article from:
- BtoB
- Article date:
- May 7, 2007
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MATTHEW SCHWARTZ
Media buyers had both positive and negative reactions last week to the prospect of News Corp. acquiring Dow Jones & Co., publisher of The Wall Street Journal.
On May 1, News Corp. Chairman-CEO Rupert Murdoch made a $60 a share, or about $5 billion, bid for 125-year-old Dow Jones.
"Any effort to pitch us on synergies would be dead on arrival,'' said Gary Slack, chairman-chief experience officer of b-to-b ad agency Slack Barshinger, whose clients include CareerBuilder.com, Dow Epoxy and Tellabs Inc. "There are no synergies for media buyers.'' Noting the Journal's decades-long reputation for editorial excellence, he added, ...