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Article: Nortel hires WS as global AOR to build reputation, momentum.(Nortel Networks Corp.)(Weber Shandwick)
- Article from:
- PR Week (US)
- Article date:
- May 14, 2007
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TORONTO: Nortel Networks has selected Weber Shandwick as its global AOR, after a comprehensive review in which the telecom giant sought to consolidate its global PR structure and regain its voice in the industry.
The company, which provides telephone equipment to large and small organizations, has endured a few quarters of poor financial results, recent job cuts, and the issuing of civil fraud charges against four former employees, including former CEO Frank Dunn.
'Nortel in the recent past has suffered reputation issues, and some customers have lost confidence; we're still working our way out of that,' said Lauren Flaherty, Nortel's CMO. 'Our goals for ...