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Article: MARC JACOBS UNITS TAP INTO LOCAL FLAVOR.
- Article from:
- WWD
- Article date:
- May 10, 2007
- Author:
CopyrightCOPYRIGHT 2007 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Georgia Lee, Katherine Bowers
Marc by Marc Jacobs is expanding on all fronts, clipping along as fast as its sales of bangle bracelets, clutch wallets and other items.
There's a new 4,700-square-foot emporium in Savannah, Ga., and a petite 400-square-foot seasonal store in Provincetown, Mass., the summer community at the tip of Cape Cod. Both pay homage to their local markets with custom merchandise and assortments, a trend that savvy brands are adopting to give each door a connection to its locale, even as the parent builds a substantial chain. Marc by Marc Jacobs operates 82 stores around the world and plans to open about a half-dozen more, from ...