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Article: SARAH JESSICA PARKER'S MINNEAPOLIS MOB SCENE.(Coty contracts with Sarah Jessica Parker for fragrance marketing)
- Article from:
- WWD
- Article date:
- May 11, 2007
- Author:
CopyrightCOPYRIGHT 2007 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Julie Naughton
MINNEAPOLIS - "Can you feel the love, girl?" shouted a visibly animated Sarah Jessica Parker fan during her appearance here.
And how. Parker, who appeared April 27 at Macy's downtown store in support of her first scent, Lovely Sarah Jessica Parker, drew an estimated crowd of 2,500 - ranging from blonde soccer moms to metrosexuals and grandmothers - not to mention a sales figure estimated by industry sources at more than $43,000. The fragrance, which was launched in September 2005, continues to draw healthy sales - in its first year, it was said to have generated worldwide retail sales of $60 million - and Coty has often stated that ...