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Article: Diversity of styles is challenge. (ethnic hair care products)
- Article from:
- Chain Drug Review
- Article date:
- October 10, 1994
CopyrightCOPYRIGHT 1994 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hair care requires wide range of products
NEW YORK -- Hair care, the oldest and largest segment of the ethnic health and beauty aids market, is maintaining slow but steady growth, with sales topping $400 million for the first time in 1993 and continuing to climb at a rate of approximately 3% yearly.
"The market is a bit flat now, due to the curl business still falling," says Mario De la Guardia, who is the brand manager for Carson Products Co., a leading supplier of ethnic hair care products.
De la Guardia claims that African-American consumers now prefer more relaxed, natural looks. "Curls are inconvenient, and take too much time to maintain," he says. ...